Senin, 11 Juni 2012

Building of 5 New Industrial Zones on Bakrie Agenda


NAMA      : IVAN SE[TIADY
NPM         : 22209120
KELAS    : 3EB11


Building of 5 New Industrial Zones on Bakrie Agenda
The Bakrie Group, through its new subsidiary Bakrie Eco Investama, will develop five industrial zones in five provinces, an official with the corporation said on Thursday.

The project’s total funds are estimated at Rp 10 trillion ($1.1 billion), said Bakrie Eco president director Hiramsyah S. Thaib.

There will be one zone in Kalimantan, one in Sumatra, two in Java and one in eastern Indonesia, Hiramsyah said. The so-called Trans-Kalimantan Economic Zone, which will be built on some 30,000 hectares, is closest to being ready, he added.

“At present, the plan only awaits the legitimation of the permit for the construction and the establishment of the company’s legal entity,” Hiramsyah said.

Developing the industrial zones, which will involve constructing industrial estates with factories and manufacturing plants, might take a considerable time, with the first stage to take five years, Hiramsyah said.

He added that Bakrie Eco had already inked memorandums of understanding with foreign investors, although he declined to give more details.

“We are waiting for strategic partners to come, and there is still a possibility that Bakrie Group will work with other companies for the planned industrial zones,” he said.

Hiramsyah was formerly president director of Bakrieland Development, the Bakrie Group’s property arm. His old post was taken over by Ambono Januarinto, who was president director of Bakrie Sumatera Plantations.

The Bakrie Group is one of the country’s largest diversified business groups. It is chaired by Aburizal Bakrie, who is also chairman of the Golkar Party and a probable candidate for president in the 2014 election.
1.     Past Tense
Posting lama dia diambil alih oleh Ambono Januarinto


FPI: Tasikmalaya's Shariah Bylaws Are Constitutional
Defending a plan in Tasikmalaya, West Java, to establish Shariah-inspired bylaws, the Islamic Defenders Front defended the constitutionality of the proposal on Friday and urged its implementation.

“The Jakarta Charter, the content of which is the same as the opening of the Constitution, stated: ‘Belief in one supreme God with mandatory Islamic Shariah for its believers,’ ” said Munarman, a spokesman for the organization commonly known as FPI. “So the implementation of Islamic Shariah is constitutional.”

The Jakarta Charter of 1945 was adopted by the drafters of the Constitution as the founding document’s preamble, with some adjustments. Indonesian founding father M. Hatta rejected the “mandatory Islamic Shariah for its believers” provision, considering that many people in eastern Indonesia were not Muslims. All the drafters agreed to delete that part.

However Munarman, who was referring to the rejected version of the Constitution, said instead that banning regions from implementing Shariah was against the Constitution. His statement came after Home Affairs Minister Gamawan Fauzi prohibited the Tasikmalaya municipality from establishing Shariah as the implementation of the region’s 2009 bylaw on people’s life and norms based on Islamic teachings. Gamawan said that maintaining security and order was the obligation of the central government, so establishing a Shariah police force would go against the Regional Autonomy Law.

“Bylaws should not consist of things that are not the authority of the region,” Gamawan said on Friday. “So, there is no way such a bylaw will be agreed. We will fix it.”

The bylaw would require women to wear headscarves outdoors and would prohibit unmarried men and women from being alone together.

In Indonesia, Shariah police exist only in Aceh, which has been granted special autonomy to conduct Islamic Shariah-based government. Enforcement by police there has courted controversy, including arresting punk music fans and patrolling the streets for people deemed to be wearing clothes that fit too tightly. 

BeritaSatu
2.     Past Tense
Piagam Jakarta tahun 1945 diadopsi oleh para perancang UUD sebagai pembukaan dokumen pendirian



Football: Confident Hart Ready to Emulate England Heroes
Krakow, Poland. If England are to confound the gloomy pre-tournament predictions of an early flight home from Euro 2012, it is likely that Joe Hart will have something to do with it.

After only 18 caps, the 25-year-old Manchester City goalkeeper has emerged as something of a talismanic figure for England since establishing himself in the No.1 jersey following the 2010 World Cup.

The 6ft 5in shot-stopper has only tasted defeat once while on England duty, and has yet to be on the losing side for England in a competitive match.

His impressive displays for club and country have seen him anointed as the heir apparent to a proud English goalkeeping tradition that has produced the likes of Gordon Banks, Peter Shilton and David Seaman.

However while Hart’s natural confidence shields him from the demons of self-doubt that can afflict so many goalkeepers, he believes he still has plenty to prove before he can mentioned in the same breath as Banks and company.

“Comparisons are easily made,” Hart says. “But when you break it down I’ve got an awful long way to go before I get close to them.

“I’m on my own journey as a goalkeeper. I’ve got 18 caps and I want to improve on that at every opportunity, which is first and foremost on Monday against France, and being the rock that England need.”

Hart is hopeful however that he can play a decisive role in an England campaign which has been destabilised by a chaotic build-up which included the suspension of Wayne Rooney and the resignation of manager Fabio Capello before a raft of late injuries decimated the squad.

“Anything that’s ever been won, or when (a team) has gone far who shouldn’t have done, has been to do with how the goalkeeper’s performed or how the back four have performed,” Hart said.

“But it’s a team effort. You can’t get anywhere with just one player playing well; you need quality all over the field.”

Growing up, Hart’s heroes were Seaman and Manchester United and Denmark legend Peter Schmeichel. Banks, and his iconic save against Pele in the 1970 World Cup, also feature in his mental scrapbook.

“I’m not going to lie and say I’ve seen a great deal (of Banks). The coverage wasn’t then what it was today, but he’s spoken of so highly around the world goalkeeping wise that he’s obviously someone I know as much about as I can,” he said. “We all know the save. For someone to produce that it’s not a one-off.”

“For me when I was growing up it was obviously David Seaman, and obviously Peter Schmeichel. He took the game by storm and won everything.”

There is an echo of Schmeichel’s self-confidence in Hart’s unflappable approach to goalkeeping, but the City star is quick to downplay the impression that he has an unshakeable belief in his own ability.

“It’s not a case of me thinking ‘I am great, I am untouchable’. It’s just the thought that I know what I can do, I know what I’m required to do, and I enjoy doing it. That’s maybe the way it looks. I enjoy every side of football.

“I’m just looking to enjoy it and keep taking opportunities that people keep giving me.”

Meanwhile Hart is looking forward to thwarting City team-mate Samir Nasri when he is expected to line up for France in Donetsk next week.

“We’ve talked about it. We can’t avoid it,” Hart said.

“It’s hard because one minute you’re hammering each other — saying ‘This is gonna happen’ and the next minute you’re having a serious chat with each other about how much respect you have for each other and each team’s players.

“And then it turns into abuse. Just how young guys talk.”

Agence France-Presse

3.     Perfect Tense
 Hart berharap ia dapat memainkan peran yang menentukan dalam kampanye Inggris yang telah destabilisasi oleh pembangunan kacau yang termasuk penangguhan Wayne Rooney dan pengunduran diri Fabio Capello sebelum rakit cedera akhir hancur skuad.











Awareness Still Low Despite Elevated Risk Of Disasters
Although Indonesia has the highest number of people living in tsunami-prone areas, public awareness about disaster response remains low, an official says.

Sutopo Purwo Nugroho, a spokesman for the National Disaster Management Agency (BNPB), told a press conference on Monday that 2 percent of the country’s population, or around five million people, live in areas vulnerable to tsunamis.

“That’s the highest number in the world, followed by Japan and Bangladesh,” he said.

He said Indonesia’s long coastline, second only to Canada’s, combined with its position straddling several tectonic plates, placed Indonesians at high risk of tidal waves triggered by earthquakes.

The problem, though, is that no matter how frequently the disaster strikes or how intensively the government campaigns to educate the public, most people still do not understand how to respond when a tsunami-capable quake strikes, Sutopo said.

“Take the most recent earthquake in Aceh, for instance,” he said, referring to a magnitude-8.6 quake in April that prompted a tsunami warning.

“Although awareness campaigns and evacuation drills had been carried out many times, there was still chaos. Three-quarters of the people tried to evacuate in their vehicles.”

Aceh was devastated in December 2004 by a massive tsunami spawned by a larger quake in the Indian Ocean. More than 170,000 people died there in that incident.

Besides earthquakes and tsunamis, Indonesia is also particularly prone to volcanic eruptions, as well as other disasters such as tropical storms and floods.

Sutopo said the island of Java was the most at risk from these natural disasters. Home to 58 percent of the country’s 237 million people, it is also one of the most densely populated islands in the world.

Sutopo said Indonesia was compiling an integrated data system to analyze the risk from future natural disasters and the potential losses.

“The data will serve as a baseline, a benchmark for our disaster mitigation efforts, which can be used elsewhere around the world,” he said.

The data is being compiled by, among others, the BNPB and the United Nation Population Fund (UNFPA).
4.     Present Continuous Tense
Data sedang disusun oleh, antara lain, BNPB dan PBB Population Fund (UNFPA)

Putting Mubarak in Jail for Life Won’t Fix a Broken System, as Other Acquittals Show
A couple of years ago, there was a popular joke in Egypt that went like this. The day before the presidential election, the prime minister goes to see Hosni Mubarak. He tells the president, “Although I am sure you won’t need it, just in case, you should probably prepare a farewell address to the Egyptian people.”

Mubarak replies, “Why? Where are they going?”

At the time, Egyptians were engaged in rampant speculation that their president of nearly three decades might be finally departing the scene. There was no suggestion he planned to step down. Rather, he was lying in bed at Heidelberg University Hospital in Germany, recovering from emergency surgery. Back then, the only thing Egyptians thought could rid them of their dictator was his own mortality.


Last weekend, a judge did it for them. On Saturday, the former Egyptian president was sentenced to life in prison for his role in the killing of nearly 1,000 protesters who rose up against his regime last year. Mubarak is the first dictator ousted during the Arab Spring to be tried by his own people. His reviled henchman, former Interior Minister Habib al-Adli, also received a life sentence. Both men are expected to appeal the court’s decision.

The verdict will not satisfy many Egyptians. Some will resent that Mubarak’s sons, Gamal and Alaa, were acquitted of corruption charges based on a statute of limitations. (Mubarak and another businessman linked to the old regime were acquitted of corruption charges as well.)

Although Mubarak, a father figure for the country, still has some sympathizers, Gamal and Alaa are widely seen as corrupt opportunists who had every intention of maintaining the Mubarak dynasty for their own benefit. They were not set free, however. Both sons are being held to face charges of insider training announced by Egyptian prosecutors earlier last week.

The more chilling part of the verdict is the acquittal of four senior police officers accused of giving the shoot-to-kill orders in Tahrir Square. The judge indicated that these acquittals stemmed from the prosecution’s failure to present sufficient evidence. Disturbingly, this portion of Saturday’s verdict fits a wider emerging pattern.

According to Human Rights Watch, since March 2011, Egyptian prosecutors have filed at least 26 cases that charge more than 150 high and low-ranking police officers with killing or injuring protesters during the 2011 uprising. Most of these cases are either still pending or have resulted in acquittals.

According to the Egyptian Initiative for Personal Rights, a respected Egyptian nongovernmental organization, witnesses have come under pressure to alter their testimony, while victims and their families have been pushed to withdraw their claims. Only two police officers have been given prison sentences for the deaths of 19 people.


All of which suggests the shallowness of the changes to the Egyptian security state that Mubarak left behind. The appearance remains of a regime circling its wagons to protect its own. That appearance is heightened by the fact that Ahmed Shafiq, Mubarak’s last prime minister and a former commander of the Egyptian Air Force, is now in a runoff to be Egypt’s next president.

It is worth remembering that it wasn’t always obvious that Mubarak would become one of the Middle East’s longest-serving dictators. When he inherited the presidency after the assassination of Anwar Sadat in 1981, he cut a very different figure from his predecessor. A month before his death, Sadat had locked up more than 1,500 political prisoners. Academics, journalists, lawyers and politicians were all thrown into Tora Prison.

When Mubarak became president, he began releasing them immediately. The early Mubarak claimed that “democracy is the best guarantee of our future” and he had “no wish to monopolize decision making.” Opposition political parties were allowed to reopen their doors. The number of NGOs and civil society groups grew. Mubarak even suggested that no one should be president for more than two terms.

Obviously, he changed his mind. Despite his talk of “democracy in doses,” a relatively weak and politically inexperienced Mubarak was playing a different game back in the ’80s: He was buying himself time. And Egypt’s public figures, including those who had just been released from prison, accepted the small, incremental reforms Mubarak offered in exchange. Near the end of Mubarak’s days in power, the human rights activist Gasser Abdel-Razek told me, “The creation of the dictatorship we have started the day [Mubarak] took office and people decided not to push him.”

After the verdict was read on Saturday, Mubarak was delivered to Tora Prison by helicopter. (Until then, he had been held in a military hospital.) But a dictator in prison is not a political system remade. Whoever wins the country’s presidential election later this month, Egyptians must keep pushing. Mubarak may be behind bars, but as the verdict revealed, their work is not even half done.

William J. Dobson is Slate’s politics and foreign affairs editor.


5.     Present Continuous Tense
Kedua anak itu ditahan untuk menghadapi tuduhan insider pelatihan yang diumumkan oleh jaksa Mesir awal pekan lalu





'Anonymous' Hackers to Protest Indian Internet Laws
New Delhi. Global hacking movement Anonymous has called for protesters to take to the streets in 16 cities around India on Saturday over what it considers growing government censorship of the Internet.

The call for demonstrations by the Indian arm of the group follows a March 29 court order issued in the southern city of Chennai demanding 15 Indian Internet providers block access to file-sharing websites such as Pirate Bay.

The order has resulted in access being denied to a host of websites that carry pirated films and music among other legal content, including www.isohunt.com and www.pastebin.com.

On Wednesday, the Anonymous forum fired an opening shot by attacking the website of state-run telecom provider MTNL, pasting the logo of the group — the mask of 17th century revolutionary Guy Fawkes — on www.mtnl.net.in.

In an open letter the same day, the group accused the government of trying to create a “Great Indian Firewall” to establish control on the Web and issuing a “declaration of war from yourself… to us.”

Internet users and supporters have been asked to join peaceful rallies in cities including the capital New Delhi and the tech hub of Bangalore, with detailed instructions issued online to participants.

Tech website www.pluggd.in reported the demonstrators have been asked to wear Guy Fawkes’ masks, download a recorded message to play to police, and are to chant “United as one! Divided as zero! We are Anonymous! We are legion!”

Concerns about Internet freedom in India go beyond the court order in Chennai, however, and stem from an update to India’s Information Technology Act that was given by the IT and communications ministry in April last year.

The new rules regulating Internet companies — providers, websites and search engines — instruct them that they must remove “disparaging” or “blasphemous” content within 36 hours if they receive a complaint by an “affected person.”

Groups such as the Center for Internet and Society, a Bangalore-based research and advocacy group, have waged a year-long campaign for amendments to the rules, which were quietly released in April.

Industry groups have also objected, saying they are unclear on the changes, which are in any case impossible to implement when it comes to acting on individual complaints about specific content.

“A lot of education is required in this field,” the secretary of the Internet Service Providers Association of India, S.P. Jairath, told AFP.

The government has also become embroiled in a row with social networks after Telecoms Minister Kapil Sibal held a series of meetings with IT giants Google, Yahoo! and Facebook last year to discuss the pre-screening of content.

The minister was said to have shown Internet executives examples of obscene images found online that risked offending Muslims or defamed politicians, including his boss, the head of the ruling Congress party, Sonia Gandhi.

Since these meetings, 19 Internet firms including Google, Yahoo! and Facebook have been targeted in criminal and civil cases lodged in lower courts, holding them responsible for content posted by users of their platforms.

Anonymous is a secretive “hacker-activist” network and is thought to be a loosely knit collective with no clearly defined leadership structure.

It has claimed dozens of online attacks on sites ranging from the Vatican to Los Angeles Police Canine Association, but is increasingly the target of law enforcement agencies who have arrested dozens of members.

Agence France-Presse

6.     Perfect Tense
19 perusahaan Internet termasuk Google, Yahoo dan Facebook menjadi target dalam kasus pidana dan perdata bersarang di pengadilan yang lebih rendah, menahan mereka bertanggung jawab atas konten yang diposting oleh pengguna platform mereka






Indonesia Is Taking Part in Euro 2012 as Avid Spectator
Indonesia has never qualified for FIFA World Cup, the biggest football tournament in the world. The closest thing we had to a World Cup participation is in 1938 World Cup when some players brought by the colonial government to compete under the name of Dutch Indies. However, the lack of involvement in major tournament doesn't stop this nation to take part in any footballing event in its own special way: avid spectators.

Euro Cup 2012 has started and this time it’s no different. Considering Indonesia is not even geographically eligible to take part in the biggest football tournament in Europe, the hype and level of enthusiasm following the Euro must have left some people scratching their heads. Suddenly you can spot the football shirts of one of the Euro participants worn on the streets. The football fanatics from upper-middle class might use authentic team merchandise while the ones from lower class are satisfied with the counterfeited shirts.

Another Indonesian thing that always goes along with any major football tournament is the phenomenon of "NonBar" (Nonton Bareng). The word doesn't have an English translation because there’s no specific word to describe the activity of watching football matches on TV together. People go to pubs to have a pint of lager and watch football or rugby altogether and the activity is known simply as watching sports. But somehow, the communal nature of Indonesia prompted us to call it "nonbar" to distinguish it from watching football matches at home.

From the lavish, high-end cafe that charges more than Rp 100,000 for entrance to a campus terrace that costs nothing and encourage the attendants to bring their own meal, for the next 23 days you’ll find how easy it is to find a "nonbar" place. As the tournament advances to the latter stages, the "nonbar" phenomenon will duplicate in numbers, including the ones in unlikely places like an empty field in the village where the residents will erect a giant screen for all to see. A football version of "layar tancep" (open theater).
 
The "nonbar" culture is not strange to the people in high places, including President SBY who invited members of his cabinet to watch the opening match of 2010 World Cup between South Africa and Mexico, where the singing president famously asked the Youth and Sports Minister Andi Malarangeng about Carlos Vela’s disallowed goal. On the day of the World Cup final, SBY once again conducted a "nonbar," this time in his residence in Cikeas, Bogor. It’s yet to be known whether the president will hold another "nonbar" event for this Euro, but it’s surely an effective way to garner attention and look populist.

The level of football fanaticism here is notoriously high, but these upcoming "nonbar" events could raise the bar even higher. One of the most absurd news I read during 2010 World Cup is how the Spain’s supporters and Netherlands' fans clashed against each other, not in South Africa, but in Indonesia, after a "nonbar" where both sets of fans watched the match on giant screen and none of them were actually Spanish or Dutch. Strange indeed, but it reflects how enthusiast the Indonesians are towards global football events.

One would like to ask whether those cafe hooligans were aware that it’s not actually their countries that were playing. But yes, the lack of achievement of national football has made it natural to our people to cherish for tournaments like Euro despite just being mere spectators. The fans here don't see countries like Spain, Germany or England as a nation supported by their own people, but rather like football clubs that could attract global followers. It’s a common question among local football fans to ask to one another, “Which country do you support?” because they simply don't have any team to root for.

It may look ridiculous but it’s happening. And for the next 3 weeks, non-football fans must get used to see their colleagues or classmates turned up late in sleepy eyes because they stay awake late to watch Euro 2012 matches. There’s a lot of domestic problems lately, but once comes the night, we will let ourselves swayed by the tournament held thousand miles away in Ukraine and Poland.
7.     Simple Tense
Hal yang paling dekat kami harus partisipasi Piala Dunia adalah pada 1938 ketika Piala Dunia beberapa pemain yang dibawa oleh pemerintah kolonial untuk bersaing dengan nama Hindia Belanda

8.     Simple Tense
Para penggemar di sini tidak melihat negara-negara seperti Spanyol, Jerman atau Inggris sebagai bangsa yang didukung oleh rakyat mereka sendiri

Minggu, 08 April 2012

Soaring energy costs fuel retail sales


NAMA             : IVAN SEPTIADY
NPM                : 22209120
KELAS            : 3 EB 11

Soaring energy costs fuel retail sales

Energy costs' effects on inflation and consumer spending hint at both recession and resiliency.

Soaring energy costs helped fuel a record jump in wholesale inflation and an unexpectedly strong gain in retail sales, government reports showed Thursday, sending mixed signals about the state of the economy.

The figures come as consumers struggle to get a fix on their financial future and economists scrutinize statistics, searching for signs of recession or resiliency. The latest economic data hinted at a bit of both.On the gloomy side, wholesale prices leaped 3.2% in November, the second-highest monthly gain in the producer price index since the
energy crisis of the 1970s, raising fears that high energy costs 1could be igniting inflation throughout the economy.

On a brighter note, consumer spending, which accounts for about 70% of the economy, rose 1.2% last month, about twice what economists had forecast. Roughly half of
 that increase was caused by rising fuel prices, but analysts noted that the rest of the gains appeared to be spread across other retail sectors -- suggesting that consumer spending would  buy economic growth in what many had feared would be a dismal fourth quarter.

Economists said the results showed that high energy prices were beginning to have a real effect on the economy. But they also cautioned against drawing conclusions based on either the Labor Department's producer price index or the Commerce Department's retail sales data.

"If you believe the retail sales number, you'd think we're in the midst of a boom. If you believe the [producer price index], you
2would think there's runaway, rapid inflation. I think neither one is accurate," said Joel Naroff, president of Naroff Economic Advisors, an economic forecasting firm in Holland, Pa.
The link between producer and consumer prices is neither quick nor direct, and the effect of a short-term jump in energy prices at the wholesale level could be minimal, Naroff said.

"Clearly energy costs are killing people," he said. "But as a broad-based indicator of inflation, that's just not there."Yadira Vargas is among those feeling the squeeze of higher prices.
Vargas, 21, said the rising cost of fuel and groceries meant she couldn't buy new shoes for her 3-year-old son, Efrain. She quit her studies in medical office management a few months ago because she could no longer afford the tuition.

"It makes me want to leave here and go to another state or country," Vargas said as she eyed discount price tags at a Ralphs supermarket near her home in downtown Los Angeles.Still, many economy watchers have been surprised by the relatively modest ripple effect of sharply higher oil prices, which approached $100 a barrel last month.
On Thursday, the cost of light, sweet crude for January delivery fell $2.14 to $92.25 a barrel -- almost $34 higher than at the beginning of 2007.The run-up in oil prices boosted the cost of  gasoline and diesel to unusual heights for this time of year. The nation wide average price of self-serve regular was $2.985 a gallon Thursday, 30% higher than a year earlier.Diesel prices, up 20% since August, are of particular concern because diesel-fueled engines carry most of the nation's goods to market, including food, cars and popular holiday gifts such as toys and electronics."It's surprising that we have not seen more of it in all the data," energy economist James William said."Higher diesel costs means my head of  lettuce is going to cost more to come from California to Arkansas," said Williams, who is based in London, Ark. "Eventually the prices 3have to get passed on, and that's what we're starting to see in the producer price index."
Williams sees a 50% chance of recession in the United States. If the economy skids, he believes that energy prices will tumble.Others think high oil prices could stick for a while, ratcheting up the cost to consumers -- and to the economy.
Martin Roll: Product Launches As Branding Events
One of the most awaited events in the global electronics industry is the annual Mobile World Congress. It is the time and place where world leaders in mobile communications, including phone manufacturers, makers of advanced software and hardware, wireless companies and others, congregate to applaud, criticize and showcase the very latest their companies have to offer.

More important, the event, which wrapped up late last week, also allows leading brands to set the tone for the coming year in terms of technological advances, designs, potential collaborations and the promise that their respective industries hold.

While it is very easy to frame the annual gathering in terms of these very utilitarian benefits that it offers to onlookers, it is important to also view the congress and similar forums for their very strategic branding value. These events allow brands to create an experience with multiple external stakeholders while simultaneously reinforcing their market positioning and underlying brand value, and reiterating their brand identity.

In the current business landscape, where hyper-competition and technological innovation have reduced the shelf life of products and have made attaining competitive advantage ever more elusive, it becomes extremely important for CEOs and brand managers to strategically use product launches at global events to the fullest benefit of the brand.

One of the pioneering brands to create a full-fledged experience out of the launch of its products is Apple. Under Steve Jobs’s visionary leadership, Apple launched each of its now iconic products, including the iPod, iPhone, MacBook Air and the iPad, in widely publicized and anticipated events orchestrated by Jobs himself.

These events not only helped Apple to raise its already vaunted profile with customers and other stakeholders, it also enabled the brand to rope in an ever increasing band of loyal customers, app developers and other ancillary product makers. Now, each year in March, the world waits with baited breath for Apple to unleash its latest technological marvel.

Recently, Samsung has begun to follow in Apple’s path. Samsung has launched a series of smartphones using the Android platform that have largely been heralded as the products that may actually challenge the market hold of the iPhone.

Instead of revealing its products via advertisements or at the Mobile World Congress, Samsung has announced that is will be holding its own product launch event in late March or early April to usher in the next set of Android devices. Interestingly, Samsung is also likely to use its sponsorship of the summer 2012 Olympics in London to showcase its range of products.

It is very apparent that CEOs and brand managers should strategically use these opportunities to create memorable and powerful occasions to showcase their brands and capabilities. But before deciding to implement this, it is imperative that leaders have a full appreciation of the benefits that such events afford them.

As with an overall brand communications strategy, successful product launches must see to it that no one channel is used in isolation from the others. Rather, there should be a careful integration among the many channels available to the brand, and each channel
4should be used in accordance with the type of benefits it affords the brand. This article proposes that brands can reap two main benefits from such brand events, provided they are well managed.
Showcase innovation prowess: Product launches
5can be very tricky business, but brands must still seek to launch new products in their quest to stay relevant with the times and expand their strategic scope.

Global events offer an excellent middle ground for brands in terms of providing a forum for real-time feedback. When brands launch their products at these events, not only can they showcase their innovation prowess, but also test it for market acceptability and reaction. They can
6 afford to launch even test products and not have the brand equity negatively affected. As such, global events serve brands as both a promotion and market testing strategic channel.
Strike strategic collaborations: When the competitive advantage of brands in industries such as consumer electronics is a function of the latest technologies and the different partners who provide the components that go into making a product, striking new strategic collaborations with the most innovative players in the market becomes extremely important.

Global events allow brands an opportunity to assess the competence of potential partners while also letting others evaluate the brands’ commitment to growing their brand while effectively harnessing technology’s relentless advance. As such, these events can add strategic value to brands by enabling the formation of many crucial strategic affiliations.




1.   energy crisis of the 1970s, raising fears that high energy costs 1could be igniting inflation throughout the economy.
·     Less than 50% certainly.
2.    If you believe the [producer price index], you 2would think there's runaway, rapid inflation
·     Preference
3.   "Eventually the prices 3have to get passed on, and that's what we're starting to see in the producer price index."
·     Necessity
4.   Rather, there should be a careful integration among the many channels available to the brand, and each channel 4should be used in accordance with the type of benefits it affords the brand
·     Advisability
5.   Product launches 5can be very tricky business, but brands must still seek to launch new products in their quest to stay relevant with the times and expand their strategic scope.
·     possibility
6.   They can6 afford to launch even test products and not have the brand equity negatively affected.
·     Ability




Kamis, 15 Maret 2012

Energy costs' effects on inflation and consumer spending hint at both recession and resiliency.


NAMA                 : IVAN SEPTIADY
NPM                    : 22209120
KELAS                : 3 EB 11
Soaring energy costs fuel retail sales

Energy costs' effects on inflation and consumer spending hint at both recession and resiliency.


WASHINGTON—
Soaring energy costs helped fuel a record jump in wholesale inflation and an unexpectedly strong gain in retail sales, government reports showed Thursday, sending mixed signals about the state of the economy.

The figures come as consumers struggle to get a fix on their financial future and economists scrutinize statistics, searching for signs of recession or resiliency. The latest economic data hinted at a bit of both.

On the gloomy side, wholesale prices leaped 3.2% in November, the second-highest monthly gain in the producer price index since the energy crisis of the 1970s, raising fears that high energy costs could be igniting inflation throughout the economy.

On a brighter note, consumer spending, which accounts for about 70% of the economy, rose 1.2% last month, about twice what economists had forecast. Roughly half of that increase was caused by rising fuel prices, but analysts noted that the rest of the gains appeared to be spread across other retail sectors -- suggesting that consumer spending would buoy economic growth in what many had feared would be a dismal fourth quarter.

Economists said the results showed that high energy prices were beginning to have a real effect on the economy. But they also cautioned against drawing conclusions based on either the Labor Department's producer price index or the Commerce Department's retail sales data.

"If you believe the retail sales number, you'd think we're in the midst of a boom. If you believe the [producer price index], you would think there's runaway, rapid inflation. I think neither one is accurate," said Joel Naroff, president of Naroff Economic Advisors, an economic forecasting firm in Holland, Pa.

The link between producer and consumer prices is neither quick nor direct, and the effect of a short-term jump in energy prices at the wholesale level could be minimal, Naroff said.

"Clearly energy costs are killing people," he said. "But as a broad-based indicator of inflation, that's just not there."

Yadira Vargas is among those feeling the squeeze of higher prices.

Vargas, 21, said the rising cost of fuel and groceries meant she couldn't buy new shoes for her 3-year-old son, Efrain. She quit her studies in medical office management a few months ago because she could no longer afford the tuition.

"It makes me want to leave here and go to another state or country," Vargas said as she eyed discount price tags at a Ralphs supermarket near her home in downtown Los Angeles.

Still, many economy watchers have been surprised by the relatively modest ripple effect of sharply higher oil prices, which approached $100 a barrel last month.

On Thursday, the cost of light, sweet crude for January delivery fell $2.14 to $92.25 a barrel -- almost $34 higher than at the beginning of 2007.

The run-up in oil prices boosted the cost of gasoline and diesel to unusual heights for this time of year. The nationwide average price of self-serve regular was $2.985 a gallon Thursday, 30% higher than a year earlier.

Diesel prices, up 20% since August, are of particular concern because diesel-fueled engines carry most of the nation's goods to market, including food, cars and popular holiday gifts such as toys and electronics.

"It's surprising that we have not seen more of it in all the data," energy economist James William said.

"Higher diesel costs means my head of lettuce is going to cost more to come from California to Arkansas," said Williams, who is based in London, Ark. "Eventually the prices have to get passed on, and that's what we're starting to see in the producer price index."

Williams sees a 50% chance of recession in the United States. If the economy skids, he believes that energy prices will tumble.

Others think high oil prices could stick for a while, ratcheting up the cost to consumers -- and to the economy.

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Martin Roll: Product Launches As Branding Events
One of the most awaited events in the global electronics industry is the annual Mobile World Congress. It is the time and place where world leaders in mobile communications, including phone manufacturers, makers of advanced software and hardware, wireless companies and others, congregate to applaud, criticize and showcase the very latest their companies have to offer.

More important, the event, which wrapped up late last week, also allows leading brands to set the tone for the coming year in terms of technological advances, designs, potential collaborations and the promise that their respective industries hold.

While it is very easy to frame the annual gathering in terms of these very utilitarian benefits that it offers to onlookers, it is important to also view the congress and similar forums for their very strategic branding value. These events allow brands to create an experience with multiple external stakeholders while simultaneously reinforcing their market positioning and underlying brand value, and reiterating their brand identity.

In the current business landscape, where hyper-competition and technological innovation have reduced the shelf life of products and have made attaining competitive advantage ever more elusive, it becomes extremely important for CEOs and brand managers to strategically use product launches at global events to the fullest benefit of the brand.

One of the pioneering brands to create a full-fledged experience out of the launch of its products is Apple. Under Steve Jobs’s visionary leadership, Apple launched each of its now iconic products, including the iPod, iPhone, MacBook Air and the iPad, in widely publicized and anticipated events orchestrated by Jobs himself.

These events not only helped Apple to raise its already vaunted profile with customers and other stakeholders, it also enabled the brand to rope in an ever increasing band of loyal customers, app developers and other ancillary product makers. Now, each year in March, the world waits with baited breath for Apple to unleash its latest technological marvel.

Recently, Samsung has begun to follow in Apple’s path. Samsung has launched a series of smartphones using the Android platform that have largely been heralded as the products that may actually challenge the market hold of the iPhone.

Instead of revealing its products via advertisements or at the Mobile World Congress, Samsung has announced that is will be holding its own product launch event in late March or early April to usher in the next set of Android devices. Interestingly, Samsung is also likely to use its sponsorship of the summer 2012 Olympics in London to showcase its range of products.

It is very apparent that CEOs and brand managers should strategically use these opportunities to create memorable and powerful occasions to showcase their brands and capabilities. But before deciding to implement this, it is imperative that leaders have a full appreciation of the benefits that such events afford them.

As with an overall brand communications strategy, successful product launches must see to it that no one channel is used in isolation from the others. Rather, there should be a careful integration among the many channels available to the brand, and each channel should be used in accordance with the type of benefits it affords the brand. This article proposes that brands can reap two main benefits from such brand events, provided they are well managed.

Showcase innovation prowess: Product launches can be very tricky business, but brands must still seek to launch new products in their quest to stay relevant with the times and expand their strategic scope.

Global events offer an excellent middle ground for brands in terms of providing a forum for real-time feedback. When brands launch their products at these events, not only can they showcase their innovation prowess, but also test it for market acceptability and reaction. They can afford to launch even test products and not have the brand equity negatively affected. As such, global events serve brands as both a promotion and market testing strategic channel.

Strike strategic collaborations: When the competitive advantage of brands in industries such as consumer electronics is a function of the latest technologies and the different partners who provide the components that go into making a product, striking new strategic collaborations with the most innovative players in the market becomes extremely important.

Global events allow brands an opportunity to assess the competence of potential partners while also letting others evaluate the brands’ commitment to growing their brand while effectively harnessing technology’s relentless advance. As such, these events can add strategic value to brands by enabling the formation of many crucial strategic affiliations.

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1. But they also cautioned against drawing conclusions based on either the Labor Department's producer price index or the Commerce Department's retail sales data.
(Tetapi mereka juga memperingatkan dalam menarik kesimpulan baik berdasarkan  indeks harga produsen Departemen Tenaga Kerja atau data penjualan Departemen Perdagangan ritel.)
2. The link between producer and consumer prices is neither quick nor direct, and the effect of a short-term jump in energy prices at the wholesale level could be minimal, Naroff said.
(Hubungan antara harga produsen dan konsumen tidak cepat dan tidak langsung, dan efek dari lonjakan jangka pendek harga energi di tingkat grosir bisa menjadi minimal, kata Naroff).
3. When brands launch their products at these events, not only can they showcase their innovation prowess, but also test it for market acceptability and reaction.
(Ketika merek meluncurkan produk mereka pada acara ini, mereka tidak hanya bisa menampilkan kehebatan inovasi mereka, tetapi juga untuk menguji penerimaan pasar serta reaksinya).

4. As such, global events serve brands as both a promotion and market testing strategic channel.
 Dengan demikian, peristiwa-peristiwa  global menyajikan merek yang baik sebagai promosi dan pasar pengujian saluran strategis.